
Is Ethereum good enough for Wall Street? If history is any guide, the answer is clear
Fortune explores how Ethereum is positioning itself for Wall Street adoption, with ZKsync featured as a key scaling solution discussed at ETHDenver 2026.

Published Jan 31, 2025 · CoinDesk
UBS tested its Key4 Gold product on ZKsync, exploring zero-knowledge technology to scale gold investments with privacy.
UBS Tests Gold Product on ZKsync Layer 2
Swiss banking giant UBS completed a proof-of-concept of its Key4 Gold offering on ZKsync's Ethereum layer-2 network. Key4 Gold lets Swiss clients purchase direct claims to physical gold with fractional investments and real-time pricing.
The test explored how zero-knowledge technology could help UBS scale its gold product while maintaining privacy — a key requirement for institutional finance.
"Only zero-knowledge made sense for them," said Pearl Imbach, Senior Business Development Manager at Matter Labs, the company behind ZKsync.

Fortune explores how Ethereum is positioning itself for Wall Street adoption, with ZKsync featured as a key scaling solution discussed at ETHDenver 2026.

ZKsync's 2026 roadmap shifts from experimentation to production, prioritizing privacy, deterministic control and native interoperability for institutional adoption.